Wednesday, May 11, 2011

FarmVille Goes Gaga

What do you get when you mix Lady Gaga with FarmVille? Yeah, I don’t know either…but the singer has turned to yet another odd method of expanding her fan base.  Gaga has made the decision to release some of the songs from her new album on FarmVille before allowing them to be heard anywhere else. There will be a special “farm”-like profile created on the game called “GagaVille”, where the users can visit. Once there, there will be daily tasks for the users to complete in order to unlock another new exclusive track from May 17th to May 19th. Starting May 20, users can continue to complete tasks in order to unlock songs, however, the songs they unlock will not be exclusive to FarmVille. Zynga, creator of FarmVille, declares the brevity of the event; “GagaVille” will only be available until May 26th, since it is simply a celebration of the release of the singer’s new album “Born this Way”. In addition to “GagaVille”, Zynga is also offering Gaga-based goods to players on their other games, as well. Neither party would enclose on whether or not any type of money or financial exchange would occur.

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